It was announced this morning (July 14, 2026) that entertainment investment firm Pophouse Entertainment has partnered with Iron Maiden, acquiring a 50% stake in the publishing and master rights, as well as the name, image, and likeness (NIL) rights.
According to the press release and the band’s co-manager, Andy Tayler, this new deal with Pophouse will allow Maiden to pursue new creative ventures that will both benefit long-time fans and bring their catalog to new audiences.
This new partnership extends beyond live experiences — Pophouse and Iron Maiden are collaborating to film the band’s ongoing “Run for Your Lives” world tour for a major cinematic project. At the same time, plans include expanding interactive fan experiences and developing a digital universe centered on Eddie.
Pophouse CEO Jessica Koravos said:
“Iron Maiden is a band whose remarkable longevity and rich catalog open up countless creative possibilities. With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support IRON MAIDEN in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years.”
Longtime manager (and 7th honorary band member) Rod Smallwood had this to say about the new venture:
“I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger, and this strategic partnership, which we’ve been quietly working together on now for over a year, has already had results with the progress on ‘The Infinite Dreams’ museum and the filming of the current show. The fans can be assured there is a great deal more to come for MAIDEN, and Eddie will rule, OK!!”
So my question here is, “Are we nearing the end?” Last year, long-time drummer Nicko McBrain bowed out of the band after 42 years of amazing service due to lasting effects from a stroke that he had back in 2023. Usually, when an artist makes a huge deal like this, it’s a sign that things are slowing down, and honestly, if that is the case, there is no band more deserving than Iron Maiden to bow out, have a nice retirement, and live for their families.
Iron Maiden is still crushing it on their latest RUN FOR YOUR LIVES tour. The band’s North American tour kicks off on September 5th and concludes on September 29th in San Antonio, TX.
Iron Maiden Run For Your Lives North America (Sept 2026)
Sept 5 – Harrison, NJ – Sports Illustrated Stadium (w/ Megadeth & Anthrax)
Sept 5 – Harrison, NJ – Sports Illustrated Stadium (w/ Megadeth & Anthrax)
Sept 9 – Boston, MA – TD Garden (w/ Megadeth)
Sept 11 – Bristow, VA – Jiffy Lube Live (w/ Megadeth & Anthrax)
Sept 12 – Charlotte, NC – Truliant Amphitheater (w/ Megadeth)
Sept 15 – Hershey, PA – Hersheypark Stadium (w/ Megadeth)
Sept 17 – Louder Than Life Festival, Kentucky
Sept 19 – Shakopee, MN – Mystic Lake Amphitheater (w/ Megadeth)
Sept 22 – Tinley Park, IL – Credit Union 1 Amphitheater (w/ Megadeth)
Sept 25 – Los Angeles, CA – BMO Stadium (w/ Megadeth & Anthrax)
Sept 26 – Los Angeles, CA – BMO Stadium (w/ Megadeth & Anthrax)
Sept 29 – San Antonio, TX – Alamodome (w/ Megadeth & Anthrax)
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